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# Drivers Reject Complex Car Technology They Can't Control
- URL: https://adjacent.media/signals/drivers-reject-complex-car-technology-they-cant-control/
- Published: 2026-09-01T16:16:00.000Z
- Updated: 2026-09-01T16:16:00.000Z
- Description: Consumers are rejecting the bloated software ecosystems automakers are installing in vehicles—features that prioritize data collection and profit over usability.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, consumer behavior, attention economy, platform dynamics

Source: [The Verge](https://www.theverge.com/news/986721/car-tech-survey-jd-power-smart-ignition?ref=adjacent.media)

Consumers are rejecting the bloated software ecosystems automakers are installing in vehicles—features that prioritize data collection and profit over usability. Legacy carmakers are copying Silicon Valley's move-fast-and-break-things approach in a category where reliability and simplicity are safety concerns, not minor annoyances.