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# Enterprise AI Spending Still Lacks Measurable Return on Investment
- URL: https://adjacent.media/signals/enterprise-ai-spending-still-lacks-measurable-return-on-investment/
- Published: 2026-10-14T10:17:09.000Z
- Updated: 2026-10-14T10:17:09.000Z
- Description: A year into the AI boom, companies are struggling to quantify concrete financial gains from their AI investments. The gap between hype and deployment reality is widening.
- Author: Jonathan Greene
- Tags: #signal, theme-commerce, ai spending, roi measurement, enterprise adoption

Source: [Marcus on AI](https://open.substack.com/pub/garymarcus/p/it-remains-very-difficult-to-find)

A year into the AI boom, companies are struggling to quantify concrete financial gains from their AI investments. The gap between hype and deployment reality is widening. Once boards and CFOs demand proof points instead of pilot programs, the venture-backed AI tooling market—built on the assumption of inevitable enterprise adoption—will face pressure. The companies that survive will solve for adoption friction and integration complexity, not just model capability.