Every TV manufacturer now tracks your viewing habits

LG's recent admission that it collects viewing data is standard practice across Samsung, Sony, and other major manufacturers who sell anonymized behavioral data to advertisers and market researchers. TV makers have monetized the second screen in your home without meaningful consent mechanisms, turning hardware into a surveillance asset that rivals smartphones for intimate behavioral insight. As smart TVs become cheaper and more ubiquitous, this data extraction layer is becoming invisible infrastructure rather than a negotiable trade-off.