Source: Dan Koe
The shift from attention-harvesting content to immersive, paid experiences reflects consumer fatigue with algorithmic feeds and the commodification of follower counts. Creators who build direct relationships through workshops, retreats, and memberships capture higher margins and customer lifetime value than those chasing viral metrics. This rewires creator economics away from ad-dependent models toward B2C service delivery, forcing platforms like Instagram and TikTok to compete with Substack, Circle, and Bereal for audience monetization. Creators who can't convert followers into customers face pressure to adapt.