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# 🎲 Is the Mac having a BMW’s Neue Klasse moment?
- URL: https://adjacent.media/signals/f0-9f-8e-b2-is-the-mac-having-a-bmws-neue-klasse-moment/
- Published: 2026-03-28T22:15:59.000Z
- Updated: 2026-04-02T09:57:47.000Z
- Description: indieblog.page daily random posts // Apple’s software deterioration signals a deeper crisis: the company has become so accustomed to hardware-driven loyalty that it’s stopped innovating at the OS layer, betting consumers will upgrade devices rather than demanding better experiences—a sustainabili...
- Author: Jonathan Greene
- Tags: #signal, theme-culture, design, media

Source: [indieblog.page daily random posts](https://thejollyteapot.com/2026/02/13/is-the-mac-having-a-bmw-s-neue-klasse-moment/?utm%5Fsource=indieblog.page&utm%5Fmedium=rss&utm%5Fcampaign=indieblog.page)

Apple’s software deterioration signals a deeper crisis: the company has become so accustomed to hardware-driven loyalty that it’s stopped innovating at the OS layer, betting consumers will upgrade devices rather than demanding better experiences—a sustainability trap that historically precedes market vulnerability. This mirrors how premium brands lose cultural authority not through dramatic failure but through the slow erosion of craft and attention to detail that originally justified their premium position.