Source: Theupandup
The persistent narrative that young people are politically disengaged misses what the data shows: Gen Z interest in politics is climbing across both ends of the spectrum, with fewer claiming indifference and more expressing strong engagement. Brands and platforms need to recalibrate how they think about Gen Z as a political constituency—not as a demographic to mobilize through cynicism or irony, but as one increasingly willing to stake positions and act on them. This matters for activism marketing, political advertising, and platform moderation during election years. You're dealing with an audience that's becoming more invested, not less.