Source: Theupandup
Young people are choosing where to live based on cost of living and financial security rather than career opportunity or cultural appeal—a reversal from millennials, who prioritized cities and experience. This geographic sorting by affordability will concentrate lower-income Gen Z in economically depressed areas while higher earners cluster in already-expensive metros. The result is a fragmented consumer market with stark differences in purchasing power and service access. Landlords, retailers, and service providers will face two distinct customer bases: one price-sensitive and spatially dispersed, the other concentrated and premium-focused.