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# Global consumers expect AI to destroy more jobs than it creates
- URL: https://adjacent.media/signals/global-consumers-expect-ai-to-destroy-more-jobs-than-it-creates/
- Published: 2026-09-18T16:12:59.000Z
- Updated: 2026-09-18T16:12:59.000Z
- Description: Across 34 of 37 countries surveyed, majorities believe AI will produce net job losses. This consensus spans geographies and development levels. The shift matters: this is now a consumer baseline, not a technocrat talking point.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, privacy, consumer behavior

Source: [Pewresearch](https://www.pewresearch.org/global/2026/09/17/globally-more-people-expect-ai-to-cause-job-loss-than-growth/?ref=adjacent.media)

Across 34 of 37 countries surveyed, majorities believe AI will produce net job losses. This consensus spans geographies and development levels. The shift matters: this is now a consumer baseline, not a technocrat talking point. Brands and employers cannot sell AI adoption on productivity gains alone without addressing the anxiety that shapes purchasing decisions and labor market participation. Even in the US, where tech disruption typically polls more optimistic, substantial majorities hold this view. Consumer AI enthusiasm remains conditional on tangible personal benefit rather than abstract economic growth.