Source: Search Engine Journal
Google is repositioning web development around machine readability, treating AI crawlers as a primary audience alongside human users. This moves beyond SEO into structural territory: developers must now architect content and site logic to be legible to language models and autonomous agents, not just search indexers. Brands optimizing for AI-readable formats gain distribution advantages through agent-powered search and automated consumption. Those treating agents as incidental risk invisibility in an agent-mediated web.