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# Google's AI Design Framework Skips the Hardest Question
- URL: https://adjacent.media/signals/googles-ai-design-framework-skips-the-hardest-question/
- Published: 2026-06-19T10:04:30.000Z
- Updated: 2026-06-19T10:04:30.000Z
- Description: Google’s internal AI design playbook—a document that has shaped industry conversation for years—omits guidance on when not to use AI, leaving companies without a decision framework for the moments that matter most.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, design strategy, ai integration, gtm approach

Source: [Sorted Pixels](https://open.substack.com/pub/nervegna/p/googles-ai-design-playbook-has-six)

Google's internal AI design playbook—a document that has shaped industry conversation for years—omits guidance on when \*not\* to use AI, leaving companies without a decision framework for the moments that matter most. This gap is particularly costly for brands trying to differentiate: without guardrails on where AI should sit in customer experience, teams default to adding it everywhere, creating the bland, generic digital products now visible across industries. The missing chapter isn't about capability. It's about restraint and judgment.