Source: Search Engine Journal
Google is embedding functional applications—calculators, converters, comparisons—directly into search results via AI Overviews, making the search interface itself the destination rather than a gateway to external sites. This threatens "tool page" websites (mortgage calculators, unit converters, and similar properties) that have ranked and monetized through search. Google is replacing that entire category with native, generative alternatives. Single-purpose web properties now face structural vulnerability in a search landscape where the platform owns the output, not just the ranking algorithm.