Source: Financial Times (paywall)
Major consulting firms are now facing public accountability for AI-generated false claims embedded in client-facing research. PwC joins EY and KPMG in having reports flagged for fabricated citations, statistics, and references that passed internal review. The pattern exposes a gap between enterprise adoption of generative AI and the governance structures meant to catch errors, creating reputational and legal liability for firms that have positioned themselves as trustworthy advisors while outsourcing credibility verification to machine-learning tools without adequate human validation.