Source: Amee Vanderpool
As inflation erodes purchasing power—particularly for lower-income households—BNPL providers like Affirm and Klarna are extending credit lines into basic staple purchases. Grocery shopping shifts from a cash transaction into a financing event. Lenders profit from the spread between what consumers can't afford upfront and what they'll pay in interest across installment plans. The surge reflects structural failure in wage growth and benefit adequacy, transforming grocers into de facto lending partners while positioning BNPL as financial infrastructure for the precariat.