Source: The Verge
Publishers are moving major releases away from GTA VI's fall 2025 launch window, signaling that AAA studios no longer attempt to compete with Rockstar in the same season. One franchise has achieved enough gravitational pull to compress the release calendar, forcing competitors to cluster differently. The cascading effect points to a shift in how the industry's rhythm is set: singular tentpole releases, rather than industry-wide publication strategies, now dictate timing.