Source: The Verge
The film and TV industry is moving past consumer-grade generative AI toward bespoke models trained on proprietary assets—a shift that mirrors how studios historically protected competitive advantages through exclusive talent and technology. Projects like "Dear Upstairs Neighbors" using custom Google Veo and Imagen builds show that the real value lies in training data governance, model fine-tuning, and integrating AI into existing production pipelines where creative control and consistency matter most. Studios with capital to build or license custom models gain automation advantages that vanilla ChatGPT competitors can't replicate, while also potentially sidestepping some labor disputes by controlling exactly what their systems learned from.