Source: Daring Fireball
Honda ran a limited market test on its Prologue EV with and without Apple CarPlay, and dealers in CarPlay-equipped regions reported significantly higher sales. The result was predictable enough to prompt industry skepticism about why the test was necessary at all. The resistance isn't technical but commercial: dealers and automakers have spent years building proprietary infotainment systems as captive software platforms, and integrating Apple or Google standards directly threatens that locked-in revenue stream and customer data collection. The gap between what consumers demonstrably want and what legacy auto manufacturers' business models protect continues to widen.