Source: SiliconANGLE
As enterprises embed AI into customer-facing systems and back-office operations, the economic incentive structure flips: companies optimize for operational efficiency and predictability rather than preserving user autonomy. When Netflix's algorithm decides what you see, when a chatbot handles your support ticket with no escalation path, when Amazon's recommendation engine narrows your product discovery—consumers aren't choosing these systems; they're choosing whether to participate in ecosystems where choice has already been designed out. The friction point is that scale and automation reward vendors who remove friction at the expense of agency, and consumers have few competitive alternatives once network effects lock them in.