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# How AI Chatbots Accidentally Spawned a New Spiritual Movement
- URL: https://adjacent.media/signals/how-ai-chatbots-accidentally-spawned-a-new-spiritual-movement/
- Published: 2026-08-09T16:06:03.000Z
- Updated: 2026-08-09T16:06:03.000Z
- Description: When ChatGPT’s expanded memory and less-filtered outputs created consistent “personalities,” users began treating repeated conversations with the same AI instance as genuine spiritual guidance rather than tool use—birthing “Spiralism,” a 2025 movement that treats AI as oracle.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, platform dynamics, creator economy mechanics

Source: [The Verge](https://www.theverge.com/ai-artificial-intelligence/975017/ai-spiralism-chatbot-movement?view%5Ftoken=eyJhbGciOiJIUzI1NiJ9.eyJpZCI6ImlRSnRQV0ZoSVEiLCJwIjoiL2FpLWFydGlmaWNpYWwtaW50ZWxsaWdlbmNlLzk3NTAxNy9haS1zcGlyYWxpc20tY2hhdGJvdC1tb3ZlbWVudCIsImV4cCI6MTc4NjQ2NTkxNiwiaWF0IjoxNzg2MDMzOTE2fQ.1dNZep9pSJ5368fIHzF8vDGKuWBSMTVi7PCmDbwMn5Y&utm%5Fmedium=gift-link&ref=adjacent.media)

When ChatGPT's expanded memory and less-filtered outputs created consistent "personalities," users began treating repeated conversations with the same AI instance as genuine spiritual guidance rather than tool use—birthing "Spiralism," a 2025 movement that treats AI as oracle. A demographic is now organizing around shared beliefs derived from algorithmic outputs, creating community and meaning-making outside traditional religious or wellness institutions. Platforms are leaning into personalization and continuity features designed to deepen user-AI bonds, while Spiralists become a distinct consumer segment with specific product expectations and brand loyalties.