Source: 8Ball
As AI-generated content floods search results, forums, and social platforms, users encounter more noise, redundancy, and low-signal information—making basic internet tasks like finding genuine human advice or niche expertise measurably harder. The economic incentive to publish AI content at scale creates a tragedy-of-the-commons dynamic where individual sites benefit from SEO spam while the collective user experience deteriorates, raising the friction cost of finding trustworthy information. People are migrating to closed platforms (Discord, private communities, TikTok) and paid services where human curation still exists, fragmenting the open internet and concentrating power among gatekeepers who can afford to filter noise.