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# How AI Could Finally Enable Genuine Collaboration
- URL: https://adjacent.media/signals/how-ai-could-finally-enable-genuine-collaboration/
- Published: 2026-05-06T16:12:03.000Z
- Updated: 2026-05-06T16:12:03.000Z
- Description: Seth Godin argues that current AI deployment prioritizes individual productivity—ChatGPT queries, personalized recommendations, solo content generation—inverting the internet’s original promise as a connective technology.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, platform dynamics, user behavior

Source: [Seth's Blog](https://seths.blog/2026/05/ai-together/?ref=adjacent.media)

Seth Godin argues that current AI deployment prioritizes individual productivity—ChatGPT queries, personalized recommendations, solo content generation—inverting the internet's original promise as a connective technology. The consumer opportunity instead lies in AI systems designed for group problem-solving, collective decision-making, and shared creation. Such systems would require different product architectures and business models than today's dominant platforms offer. This positions AI as infrastructure for coordinating human intent across networks rather than replacing human judgment or effort. That market is smaller than individual subscriptions but could unlock use cases the current AI wave is not built to serve.