Source: Dazed
Artists are using Suno and similar generative music tools to engineer viral moments with minimal production overhead. Kilo Kent's "40's" is a case study: the tool itself becomes part of the creative identity. This democratizes hit-making but also concentrates attention on platforms' recommendation engines. Success now depends less on musical craft than on understanding how to game TikTok's algorithmic distribution and meme-friendly production cycles. Like auto-tune before it, AI generation will likely stratify the market between hobbyists chasing viral moments and professionals who use it as one tool among many. Traditional musicians in the middle face erosion.