Source: Simon Owens's Media Newsletter
As Google and Facebook traffic collapsed, niche publisher Anglotopia abandoned the advertising-dependent model that built it and pivoted to direct revenue—paid memberships, books, and partnerships. The shift reflects a broader recalibration across independent media: acquiring cheap traffic and monetizing it with ads no longer works. Publishers now either build direct relationships with readers or face algorithm dependency. Netflix's hesitation about YouTube competition reflects a structural mismatch. YouTube monetizes attention at scale through ads; Netflix monetizes loyalty through subscriptions. They're fighting for the same eyeballs with incompatible business models.