Source: Featured Blogs - Forrester
Forrester identifies a widening gap between AI adoption and consumer confidence—people are using the technology while remaining suspicious of it. This creates an opening for organizations that invest in transparency and explainability. Companies that can articulate *how* their AI systems work and demonstrate tangible customer benefits will likely capture loyalty from competitors who treat AI as a black box feature. The opportunity isn't abstract reassurance about trustworthiness. It's winning market share by being the vendor that proves AI solves their specific problem.