Source: The Next Web
The piece traces a pattern: each major platform shift (TV, search, social) created new consumer expectations that manufacturers built to satisfy. LLM adoption follows the same arc—not a technological surprise but the predictable next phase in how people expect to interact with information. This reframes AI from breakthrough invention to market response, which changes how brands should time and position integration. Companies treating LLMs as optional experimental tech rather than the next table-stakes interface risk repeating the mistakes of brands that ignored search or social until they were mainstream.