> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# How Courtney Kemp Built a Franchise Playbook for TV
- URL: https://adjacent.media/signals/how-courtney-kemp-built-a-franchise-playbook-for-tv/
- Published: 2026-04-22T23:02:29.000Z
- Updated: 2026-04-22T23:02:29.000Z
- Description: Kemp has reverse-engineered the economics of prestige television into a repeatable formula: secure premium budget, architect multiverse expansion from day one, and leverage existing IP momentum to greenlight sequels faster than networks can develop originals.
- Author: Jonathan Greene
- Tags: #signal, theme-culture, media, creator economy

Source: [The Ankler](https://open.substack.com/pub/theankler/p/courtney-kemp-netflix-nemesis-new-showrunner-math-starz-power)

Kemp has reverse-engineered the economics of prestige television into a repeatable formula: secure premium budget, architect multiverse expansion from day one, and leverage existing IP momentum to greenlight sequels faster than networks can develop originals. Her leverage with Starz—which built its entire business model around the Power universe she created—means she's no longer pitching shows; she's pitching franchises with guaranteed floor economics. This shifts how established showrunners negotiate and what networks expect from creators' first seasons. The result: streaming consolidation and franchise fatigue have narrowed the middle. You're either operating at Kemp's scale with backend participation and spinoff rights, or competing for non-franchise slots in a smaller pool.