Source: Featured Blogs - Forrester
Enterprise tech vendors like Salesforce, SAP, and Microsoft aren't waiting for CIOs to decide whether to adopt AI. They're embedding it directly into products and controlling which capabilities are available, at what cost, with what safeguards. This consolidation of power means your choice to adopt AI is really a choice of whose AI stack to depend on, what data they can access, and how much you'll pay per user. For growth teams and marketers, this matters because competitive advantage is shifting from companies with smart data strategies to companies with direct relationships to these vendors.