Source: Semafor
As generative AI makes it cheaper and faster to impersonate people at scale, enterprises and financial institutions are treating human verification as critical infrastructure—reversing a decade-long trend toward passwordless, frictionless authentication. The economic calculation is direct: the cost of adding verification friction is now lower than the cost of fraud, account takeovers, and geopolitical manipulation at AI speed. ID verification vendors like Jumio, IDology, and AU10TIX stand to benefit, while banks and social networks rebuild trust layers they spent years removing.