Source: User Mag
The economics of content creation are inverting. Creators can now outsource their own labor to AI systems trained on their likenesses and speech patterns, compressing the marginal cost of a post toward zero while preserving brand equity. The most rational players—those with established audiences and monetization channels—are automating tedious production work, freeing time for deal-making and brand strategy. The pressure point is the mid-tier creator economy, where thousands of accounts operate on thin margins. If top-tier influencers prove AI clones can maintain engagement rates, the floor for "authenticity" collapses overnight.