Source: TechCrunch
Instagram is prohibiting aggregator accounts that mechanically republish user content without permission or original commentary. The 2 billion users on the platform now face a choice: create original material or use Instagram's native sharing tools (Reels, Stories) to amplify others' work. The move reverses Instagram's drift toward becoming a distribution layer for TikTok and Twitter clips and reinstates incentives for native creation—a direct threat to viral accounts built purely on curation and reposting. The crackdown also reflects Meta's step away from algorithmic neutrality. Accounts are now subject not just to engagement metrics but to enforcement of Instagram's stated standards for legitimate participation.