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# Instagram Promotes Algorithm Control From Hidden Setting to Main Feature
- URL: https://adjacent.media/signals/instagram-promotes-algorithm-control-from-hidden-setting-to-main-feature/
- Published: 2026-06-28T16:05:55.000Z
- Updated: 2026-06-28T16:05:55.000Z
- Description: Meta is betting that algorithmic transparency and user control can become a competitive moat rather than a compliance checkbox. It’s moving “Your Algorithm” customization out of settings and into primary navigation, where it competes for attention alongside Explore and Reels.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, platform dynamics, user control

Source: [The Next Web](https://thenextweb.com/news/instagram-your-algorithm-central-experience-mosseri?ref=adjacent.media)

Meta is betting that algorithmic transparency and user control can become a competitive moat rather than a compliance checkbox. It's moving "Your Algorithm" customization out of settings and into primary navigation, where it competes for attention alongside Explore and Reels. The assumption: engaged users—particularly older demographics and those burned by algorithmic feeds—will spend more time on a platform where they feel they've authored their own experience rather than consumed what the algorithm decided for them. The placement also preempts regulatory pressure by making customization so visible and functional that it becomes harder for lawmakers to argue the feature is merely performative.