Source: Co
Instagram is pursuing long-form video while its livestream infrastructure has atrophied—a gap that exposes how the platform has drifted from user behavior. Twitch dominates gaming and creative livestreaming, TikTok has captured livestream shopping, and Instagram's feed has consolidated into Reels. Yet the company continues pushing formats its users don't adopt. Meta understands video. It's building features for audiences that have already migrated to purpose-built competitors.