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# iPhone 15 Still Dominates Among Power Users One Year Later
- URL: https://adjacent.media/signals/iphone-15-still-dominates-among-power-users-one-year-later/
- Published: 2026-09-12T16:08:00.000Z
- Updated: 2026-09-12T16:08:00.000Z
- Description: David Smith’s Widgetsmith analytics show the iPhone 15 remains the most-used model among his app’s audience, a year after launch. The signal is straightforward: power users and early adopters—the segment most likely to upgrade—are holding onto older hardware.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, platform dynamics, attention economy, user behavior patterns

Source: [Daring Fireball](https://mastodon.social/@%5FDavidsmith/117253170115740653?ref=adjacent.media)

David Smith's Widgetsmith analytics show the iPhone 15 remains the most-used model among his app's audience, a year after launch. The signal is straightforward: power users and early adopters—the segment most likely to upgrade—are holding onto older hardware. Device longevity is increasing, and incremental improvements aren't justifying $1,000+ replacements. Apple's annual upgrade cycle is slowing for engaged consumers.