Source: Daring Fireball
David Smith's Widgetsmith analytics show the iPhone 15 remains the most-used model among his app's audience, a year after launch. The signal is straightforward: power users and early adopters—the segment most likely to upgrade—are holding onto older hardware. Device longevity is increasing, and incremental improvements aren't justifying $1,000+ replacements. Apple's annual upgrade cycle is slowing for engaged consumers.