Source: Financial Times (paywall)
A Big Four consulting firm publishing research based on AI hallucinations—not just minor errors, but foundational falsifications—exposes a collapse in enterprise AI credibility. KPMG's retraction shows consulting firms pushing AI adoption narratives while lacking basic quality controls. Speed to market on trend research outpaces verification, undermining the epistemic authority these firms use to sell transformation projects. Clients have no reliable way to distinguish credible ROI claims from marketing.