Source: The Next Web
KPMG published a report claiming major clients like UBS and the NHS were deploying advanced AI agents, then quietly retracted it after those organizations denied the claims entirely. The incident exposes a verification gap: there is no friction between generating plausible-sounding corporate narratives and fact-checking them before publication, and major consulting houses appear willing to skip verification if it means publishing timely trend reports. Enterprises use KPMG's research to inform strategy decisions. Manufacturing false case studies misdirects capital and attention away from what organizations are actually doing with AI.