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# KPMG's AI Report Cites Sources That Don't Exist
- URL: https://adjacent.media/signals/kpmgs-ai-report-cites-sources-that-dont-exist/
- Published: 2026-06-13T16:09:37.000Z
- Updated: 2026-06-13T16:09:37.000Z
- Description: KPMG’s flagship AI study relied on generative AI to compile citations, and when audited by GPTZero, 40 of 45 references proved fabricated or mismatched. A Big Four firm published authoritative analysis on AI risks while demonstrating the exact hallucination problem it should warn clients about.
- Author: Jonathan Greene
- Tags: #signal, theme-ai, ai reliability, hallucinations, model evaluation

Source: [The Register: Biting the hand that feeds](https://www.theregister.com/ai-and-ml/2026/06/12/kpmgs-ai-report-turns-into-a-demo-of-ai-hallucinations/5255029?ref=adjacent.media)

KPMG's flagship AI study relied on generative AI to compile citations, and when audited by GPTZero, 40 of 45 references proved fabricated or mismatched. A Big Four firm published authoritative analysis on AI risks while demonstrating the exact hallucination problem it should warn clients about. The failure exposes how consultancies are cutting corners with AI-assisted research without verification. Regulators and enterprises will cite this when evaluating whether AI-generated reports can be trusted for decision-making.