Source: The Register: Biting the hand that feeds
KPMG's flagship AI study relied on generative AI to compile citations, and when audited by GPTZero, 40 of 45 references proved fabricated or mismatched. A Big Four firm published authoritative analysis on AI risks while demonstrating the exact hallucination problem it should warn clients about. The failure exposes how consultancies are cutting corners with AI-assisted research without verification. Regulators and enterprises will cite this when evaluating whether AI-generated reports can be trusted for decision-making.