Source: WIRED Daily
Madison Square Garden maintained a detailed tracking system that categorized hundreds of celebrities and notable attendees with labels like "DO NOT HOST" and risk assessments. The system flagged attendees by sexual orientation and applied opaque exclusion criteria, giving a single corporate entity unilateral control over who could enter a venue that functions as a de facto public square. The practice illustrates how data collection at entertainment venues enables algorithmic gatekeeping under the language of "personalization" and "guest experience optimization."