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# Manychat's Bot Automation Is Crowding Out Human Comment Sections
- URL: https://adjacent.media/signals/manychats-bot-automation-is-crowding-out-human-comment-sections/
- Published: 2026-07-21T23:05:48.000Z
- Updated: 2026-07-21T23:05:48.000Z
- Description: Manychat, a chatbot platform designed to automate customer engagement across social platforms, is flooding Instagram and TikTok comment sections with templated responses and promotional links—turning organic conversation spaces into marketing infrastructure.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, creator economy mechanics, platform dynamics, audience trust

Source: [Rachel Karten](https://open.substack.com/pub/milkkarten/p/manychat-ruining-comment-sections)

Manychat, a chatbot platform designed to automate customer engagement across social platforms, is flooding Instagram and TikTok comment sections with templated responses and promotional links—turning organic conversation spaces into marketing infrastructure. Creators and brands using these tools face a trade-off: automation drives engagement metrics but degrades the community interactions that built social capital in the first place. At scale, this suggests a shift toward metric optimization over audience relationships.