Source: Digiday
Mars is confronting a real structural threat: if AI agents handle routine grocery orders, the checkout impulse grab—one of retail's most profitable moments—disappears entirely. This reflects how quickly CPG companies believe autonomous shopping will disrupt the $50+ billion impulse category, forcing them to either embed products into algorithmic recommendations or rebuild brand appeal outside the point-of-sale moment. Snack brands will have to compete differently when human spontaneity is removed from the purchase funnel.