Source: The Next Web
McKinsey's latest research confirms that AI delivers measurable efficiency improvements—but only for companies that actually restructure workflows around it rather than bolting it onto existing processes. Organizations seeing outsized gains are actively eliminating redundant roles and retraining staff, while those treating AI as a plug-and-play tool watch returns flatten. For consumer-facing businesses, this means competitive advantage goes to companies disciplined enough to make unpopular operational changes, not simply those with the biggest AI budgets.