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# Meta's monetization program cuts creator revenue by 60–90%
- URL: https://adjacent.media/signals/metas-monetization-program-cuts-creator-revenue-by-60-90/
- Published: 2026-06-12T23:05:36.000Z
- Updated: 2026-06-12T23:05:36.000Z
- Description: Meta slashed payouts to established creators in its Content Monetization Program, hitting influencers who built audiences on the platform. The move fits a pattern: algorithmic demotion, underperforming reels, policy shifts—all while Meta invests in its own content.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, creator economy mechanics, platform strategy, creator relations

Source: [Simon Owens's Media Newsletter](https://open.substack.com/pub/simonowens/p/meta-continues-to-screw-over-its)

Meta slashed payouts to established creators in its Content Monetization Program, hitting influencers who built audiences on the platform. The move fits a pattern: algorithmic demotion, underperforming reels, policy shifts—all while Meta invests in its own content. Creators are now forced to diversify off-platform rather than deepen dependency on Meta's ecosystem. The timing, as TikTok faces potential US bans, suggests Meta sees reduced pressure to compete for creator loyalty.