Source: Business Insider
Meta's rapid ascent to the top of the App Store—achieved within weeks of launch—shows that distribution dominance and brand integration matter more than first-mover advantage in consumer AI adoption. Muse's success reflects Meta's ability to leverage existing Instagram and WhatsApp audiences for friction-free access to an AI agent, while OpenAI's ChatGPT requires deliberate app switching. The strategic prize is the "AI layer" atop social platforms. Whoever owns the default AI experience for billions of messaging users controls the attention and data flows that will fund the next phase of AI development.