Source: Every
Microsoft is bundling Copilot into existing enterprise software stacks (Teams, SharePoint, Office) to make it the default choice for IT departments rather than competing on product merit. This strategy trades long-term developer enthusiasm and cutting-edge capability for guaranteed revenue and market share, leaving more innovative AI agent builders (like OpenAI or specialized startups) stranded outside the enterprise fortress. The vendor most embedded in legacy corporate infrastructure wins, not necessarily the vendor with the best product.