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# Mobile Video Now Dominates Over Traditional Television
- URL: https://adjacent.media/signals/mobile-video-now-dominates-over-traditional-television/
- Published: 2026-07-09T10:05:02.000Z
- Updated: 2026-07-09T10:05:02.000Z
- Description: Consumers watch two to three times more video on mobile devices than on traditional TV sets. Media companies that still optimize for the living room are losing their audience where it actually watches.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, attention economy, platform dynamics, generational shifts

Source: [Evan Shapiro: Media War & Peace](https://open.substack.com/pub/eshap/p/vertical-premium-tv)

Consumers watch two to three times more video on mobile devices than on traditional TV sets. Media companies that still optimize for the living room are losing their audience where it actually watches.