Source: Evan Shapiro: Media War & Peace
Consumers watch two to three times more video on mobile devices than on traditional TV sets. Media companies that still optimize for the living room are losing their audience where it actually watches.
Source: Evan Shapiro: Media War & Peace
Consumers watch two to three times more video on mobile devices than on traditional TV sets. Media companies that still optimize for the living room are losing their audience where it actually watches.
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