Nearly Half of Global Consumers Now Use AI for Financial Decisions

A 49% adoption rate across 23 countries shows AI-assisted investing and savings tools have moved from early experiment to mainstream behavior in less than a year. The geographic breadth matters: this isn't confined to the US or wealthy nations, which means retail platforms, robo-advisors, and AI-native fintech are scaling simultaneously across multiple regulatory regimes and income levels. Traditional banks and advisors now face consumers already comfortable with AI-driven recommendations who expect the same personalization and accessibility from legacy institutions.