Source: The Entertainment Strategy Guy
Netflix and YouTube are now burning cash to poach exclusive talent from each other. Both platforms have maxed out subscriber growth and are cannibalizing each other's content ecosystems rather than expanding the total market. The real beneficiary is creators themselves, who've moved from fighting for platform access to commanding seven-figure deals. Streaming's "winner-take-all" narrative was always oversold. What's emerging instead is a fragmented, creator-dependent model where platform differentiation collapses into a war of attrition.