Source: Theupandup
A PRRI poll showing 34% pride among 18-29 year-olds captures a consumer cohort increasingly detached from nationalist sentiment. Older generations report higher baseline pride, a gap that matters commercially: brands relying on patriotic or heritage messaging will need different strategies for younger buyers. American-made positioning, flag-adjacent branding, and nostalgia marketing all assume national pride as cultural scaffolding. Consumer goods companies will either drop Americana aesthetics for this demographic or pivot toward ironic, self-aware versions of patriotism that acknowledge skepticism rather than suppress it.