Source: The Next Web
OpenAI is vertically integrating into consulting and implementation. The acquisition of Tomoro—which has already placed production AI systems at Virgin Atlantic and other enterprise clients—signals that API access and model licensing alone aren't sufficient growth drivers. OpenAI is moving toward higher-margin services work that typically accrues to McKinsey and Accenture, while controlling the customer relationship and capturing implementation data. Salesforce followed a similar path upmarket through consulting acquisitions. For enterprise customers, the competitive advantage lies not in access to models but in having both the technology and the operational expertise to deploy it at scale.